A good customer experience can be a heck of a great marketing tool, but a bad customer experience can be more toxic than a reality TV marathon. So let’s talk about MyPlay.com…
What is it about vinyl? Skips and defects don’t seem to matter the way they did when CD’s first came out. CD’s were so amazing for the clarity, but I hated the smaller package. Not enough room for art, not the same physical experience. I could overlook it because a lot of my vinyl had been worn to a frazzle. Bad needles, multiple moves and play after play after play. There were days I could have sworn I was born in a set of headphones. The ability to disappear inside of music, not passively absorb it, not use it as background, but actually listen.
I restarted an old habit these past few weeks. Vinyl records.
Anyone who knows me, knows that I already have about 1000 vinyl albums. I got out of the habit when CD’s got big (about 500 of those) and I dropped CDs for the most part when audio streaming went mainstream.
I have a Spotify account and a Pandora account, but increasingly music has become a background thing; something to listen to while doing other things.This is probably the way most people listen to music.
However, there was a time for me when music was the thing.
Brendon Benson – My Old Familiar Friend: Why is it that this man is not worshiped as a god? Seriously, give him whatever he wants as long as he continues to make music. This release has some wonderfully genre bending synth work on it. The first track “A Whole Lot Better” made me go back and double check the iPod to make sure one of my Camel tracks hadn’t somehow slipped into the mix. Benson quickly pulls the tune back into familiar pop territory and delivers a marvelous tune. He continues to tip toe through genres with such extraordinary ease; from the cheesy strings of Garbage Day to the prog rock of “Gonowhere” and yet he never seems to mock. He also manages to pull each genre in interesting new directions, introducing us to his old familiar friends.